Merchandise for NHS, care & emergency services

For the people on shift when everyone else is off.

Fleeces and travel mugs for the night shift, breakaway lanyards and badge holders for the ward, hi-vis for community safety days and recruitment stands, and recognition gifts for staff awards and 999 Day. For NHS trusts and health boards, care homes, ambulance, fire and rescue, police and volunteer rescue teams. From UK-based and European suppliers, delivered to UK addresses.

Choose your sector

  • Quoted in pounds, VAT at 20%
  • A proof before production
  • Delivered to UK addresses

Choose a shift, then tap the heart to check in.

Kit forNHS trusts & health boards

Recognition gifts and kit for the long shift, ward by ward.

  • Breakaway lanyards
  • Travel mugs
  • Lip balms
  • Glass awards

Popular for Staff awards, inductions, International Nurses Day

Request a quote for this kit

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    Healthcare & emergency services merchandise

    For the people who run towards it, and the teams who care through the night.

    Branded merchandise, staff wellbeing and community kit for UK health and care services and the blue-light and rescue services: NHS trusts and health boards, GPs, care homes, pharmacies, vets, ambulance, fire and rescue, police, control rooms, mountain rescue, lifeboats and first aid volunteers. We supply the kit around the job, not operational uniform or PPE. Pick a part of the sector below to see what it does, what it usually orders and when. Every order comes with a free mock-up, a proof before production and one quote in pounds, ex VAT.

    Tap a sector to see what it needs

    Also for

    • Hospices
    • Blood and transplant services
    • Physiotherapy clinics
    • Osteopaths and chiropractors
    • Hearing care
    • Patient transport
    • Occupational health
    • Medical and locum agencies
    • Event medical services
    • Air ambulance charities
    • Health research teams
    • Search dog teams
    • Highways traffic officers
    • Prison healthcare

    NHS and hospitals

    NHS trusts and health boards

    What they do

    NHS trusts in England and health boards in Wales, Scotland and Northern Ireland employ hundreds of thousands of people, with staff awards, recruitment fairs, wellbeing weeks and volunteer programmes all year.

    What they order

      When they order

      Staff awards, International Nurses Day in May, winter.

      NHS and hospitals

      GP surgeries and primary care

      What they do

      GP practices, primary care networks and community health teams see patients every day, and use pens, lanyards and tote bags for health campaigns and patient groups.

      What they order

        When they order

        Health campaigns, patient group events.

        NHS and hospitals

        Private hospitals and clinics

        What they do

        Private hospitals, clinics and specialist centres welcome patients with discreet, quality branding, from welcome packs to notebooks and drinkware for consultants and staff.

        What they order

          When they order

          New clinic openings, patient events.

          NHS and hospitals

          Mental health services

          What they do

          Mental health trusts, talking therapy services and community teams run awareness events and support groups, where calm, useful items carry a helpline or a short message.

          What they order

            When they order

            Mental Health Awareness Week in May, World Mental Health Day in October.

            Care and community health

            Care homes and home care

            What they do

            Care homes and home care providers, checked by the Care Quality Commission in England and its counterparts elsewhere, need warm layers for carers on the road and thank-you gifts for staff.

            What they order

              When they order

              Carers Week in June, winter, Christmas.

              Care and community health

              Pharmacies, dentists and opticians

              What they do

              Community pharmacies, dental practices and opticians use pens, tote bags and small giveaways to stay in touch with patients and support local campaigns.

              What they order

                When they order

                Health campaigns, open days.

                Care and community health

                Veterinary practices

                What they do

                Vets, animal hospitals and practice groups welcome new pet owners with tote bags, branded T-shirts for staff and small toys for open days.

                What they order

                  When they order

                  Open days, new owner packs.

                  Emergency services

                  Ambulance services

                  What they do

                  NHS ambulance services, from the Scottish Ambulance Service to the Welsh Ambulance Service, run recruitment, community and wellbeing programmes, with travel mugs and warm layers for long shifts.

                  What they order

                    When they order

                    Recruitment drives, 999 Day on 9 September, winter.

                    Emergency services

                    Fire and rescue services

                    What they do

                    England’s 44 fire and rescue services, plus the Scottish Fire and Rescue Service and the Northern Ireland Fire & Rescue Service, run open days, school visits and safety campaigns that need giveaways for all ages.

                    What they order

                      When they order

                      Open days, school visits, Bonfire Night campaigns.

                      Emergency services

                      Police

                      What they do

                      Police forces, including the 43 territorial forces in England and Wales, Police Scotland and the PSNI, engage communities, recruit and support officers and staff, with torches, lanyards and children’s giveaways for open days.

                      What they order

                        When they order

                        Community events, recruitment, open days.

                        Emergency services

                        Control rooms and call handlers

                        What they do

                        999 call handlers, NHS 111 and dispatch teams work round the clock in control rooms, where a good travel mug, a water bottle and a small thank-you make the night shift easier.

                        What they order

                          When they order

                          999 Day, the winter peak, Christmas cover.

                          Rescue and volunteers

                          Mountain, cave and lowland rescue

                          What they do

                          Mountain rescue, cave rescue and lowland search teams are volunteers on call in every weather, and raise funds with T-shirts, bottles and soft toys for supporters.

                          What they order

                            When they order

                            Fundraising events, new volunteer packs.

                            Rescue and volunteers

                            Lifeboats and coastguard

                            What they do

                            The RNLI’s volunteer crews, independent lifeboats and HM Coastguard keep coasts and waters safe, with warm layers, caps and towels for crews and fundraisers.

                            What they order

                              When they order

                              Summer lifeboat days, fundraising events.

                              Rescue and volunteers

                              First aid volunteers and community responders

                              What they do

                              St John Ambulance, British Red Cross first aiders and community first responders volunteer at events and in their neighbourhoods, wearing kit that helps people find them fast.

                              What they order

                                When they order

                                World First Aid Day in September, the events season.

                                At a glance

                                • 1.5mpeople working for the NHS in EnglandSource: NHS England workforce statistics, August 2025
                                • 44fire and rescue services in EnglandSource: HMICFRS
                                • 43territorial police forces in England and WalesSource: Home Office
                                • 9 September999 Day, the UK’s day for the emergency services, every yearSource: 999 Day organisers

                                Organisations named on this page are examples that describe the sector. They are not our clients, and naming them doesn’t mean they endorse us.

                                Quick answers

                                What merchandise do healthcare and emergency services order?
                                Breakaway lanyards and badge holders, fleeces and softshells, travel mugs and water bottles, notebooks and pens, tote bags for campaigns and child-friendly giveaways for open days. The sector explorer shows what each service usually orders.
                                Which services is this page for?
                                NHS trusts and health boards, GPs and primary care, private hospitals, mental health services, care homes, pharmacies, dentists, opticians, vets, ambulance, fire and rescue, police, control rooms, search and rescue, lifeboats and first aid volunteers. The organisations named on this page are examples, not our clients.

                                Staff and community kit builder

                                Look after the team, then reach the whole community.

                                Start from a ready-made kit for a staff wellbeing pack, new starters, an open day or the night shift, or tap items to build your own. Set how many people it’s for and we’ll do the maths, then copy the list into your quote request.

                                Start from a kit
                                Pick the items

                                Your team kit

                                Items per person: 5Total pieces: 125

                                Paste the list into your quote request and we’ll price every item, with branding.

                                Quick answers

                                What should go in a staff wellbeing pack?
                                A travel mug, a water bottle, a lip balm, a notebook and a small thank-you card cover the basics. Add a fleece for winter. The kit builder adds it up for the whole team.
                                Why do hospitals use breakaway lanyards?
                                A breakaway lanyard comes apart if it’s pulled, which lowers the risk of injury if it’s grabbed or caught. Many health and care settings ask for them. Some clinical areas don’t allow lanyards at all, so check your own policy.

                                The care and rescue year

                                Awareness days, open days and winter, ready before the call comes.

                                Health, care and emergency teams mark national days, run open days and plan for the winter peak. Pick a month to see what’s coming, with an order-by date for each, so thank-yous and campaign kit arrive in time.

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                                Next up

                                1. January

                                  • Jan

                                    Winter pressures

                                    January is one of the busiest months for health and care. Travel mugs, lip balms and warm layers say thank you on long shifts.

                                  • February

                                    No fixed dates this month. It’s a good time to reorder the basics, check sizes for new starters and plan the next campaign.

                                  • March

                                    No fixed dates this month. It’s a good time to reorder the basics, check sizes for new starters and plan the next campaign.

                                  • April

                                    • 7 Apr

                                      World Health Day

                                      7 April, the World Health Organization’s day, a good moment for public health campaigns.

                                    • May

                                      • 12 May

                                        International Nurses Day

                                        12 May, Florence Nightingale’s birthday, when trusts and care providers celebrate their nurses.

                                        • May

                                          Dementia Action Week

                                          Usually in May, when care providers and health teams run dementia awareness events.

                                        • June

                                          • Jun

                                            Carers Week

                                            A week in June that recognises unpaid carers, with events in care homes and community health teams.

                                          • July

                                            • 5 Jul

                                              The NHS birthday

                                              The NHS was founded on 5 July 1948, and many trusts mark the day with staff celebrations.

                                            • August

                                              • Aug

                                                New doctors start

                                                New resident doctors usually rotate in early August, so trusts prepare welcome packs and lanyards.

                                              • September

                                                • 9 Sep

                                                  999 Day

                                                  9 September celebrates the emergency services, with open days, events and thank-yous across the UK.

                                                  • Sep

                                                    World First Aid Day

                                                    Usually the second Saturday in September, when first aid charities run events and training.

                                                  • October

                                                    • Oct

                                                      Winter vaccination campaigns

                                                      Autumn vaccination campaigns for staff and the public, often with lanyards, badges and small giveaways.

                                                    • November

                                                      • 5 Nov

                                                        Bonfire Night safety

                                                        Fire and rescue services run fireworks safety campaigns around 5 November, with giveaways for families and schools.

                                                      • December

                                                        • Dec

                                                          Christmas cover

                                                          Teams working over Christmas deserve a thank-you, from a mug to a warm beanie.

                                                        Dates are typical and can move from year to year, so check each organiser’s own calendar. Order-by dates allow about five weeks from brief to delivery, in line with our planner.

                                                        Quick answers

                                                        When should we order for International Nurses Day?
                                                        International Nurses Day is on 12 May. Aim to send your brief by early April, about five weeks before. The care and rescue year gives an order-by date for each moment.
                                                        When is 999 Day?
                                                        999 Day is on 9 September each year, a day to celebrate and thank the UK’s emergency services.

                                                        Buyer’s guide

                                                        Safe, sensible and well chosen, for teams who give everything.

                                                        Health and emergency services have strict rules on uniform, infection control and brand use, and every pound is public or donated money. Here’s what UK health, care and blue-light teams check before they order, plus a brief builder that turns your answers into a request we can quote.

                                                        What to check before you order

                                                        01Choose breakaway lanyards for patient-facing roles
                                                        Many hospitals, care settings and services ask for breakaway lanyards that release under pull, and some clinical areas follow ’bare below the elbows’ or no-lanyard rules. Check your own infection control and uniform policies first.
                                                        02Keep merchandise separate from operational kit
                                                        We supply branded merchandise, wellbeing and community kit. We don’t supply operational uniform, clinical wear or personal protective equipment, and your service’s approved uniform and PPE rules always come first.
                                                        03Follow your brand and identity rules
                                                        NHS organisations follow the NHS identity guidelines, and police and fire services have their own brand and crest rules. Ask your communications team for approved logo files and any limits on where the logo can appear.
                                                        04Look after the people on shift
                                                        Wellbeing packs work well when they’re practical: a travel mug, a water bottle, a lip balm and a warm fleece for the walk to the car park. The kit builder multiplies it by your team.
                                                        05Engage the community, including children
                                                        Open days, school visits and safety campaigns reach families. Choose child-friendly items from toys and games, check the age marking on each product page, and keep messages short and positive.
                                                        06Plan Welsh, Gaelic or bilingual kit
                                                        NHS Wales health boards and services in Wales work under the Welsh Language Standards, and many Scottish bodies follow Gaelic Language Plans. We can set Welsh, Gaelic or bilingual wording on your kit and you’ll check it on the free proof.

                                                        Build your brief

                                                        Who is it for?
                                                        Languages on the kit
                                                        Delivery
                                                        Budget per person

                                                        Your brief

                                                        Paste the brief into your quote request and we’ll come back with options, a free mock-up and one quote in pounds.

                                                        Words you’ll hear

                                                        NHS trust
                                                        An NHS organisation in England that runs hospitals, community, mental health or ambulance services.
                                                        Health board
                                                        The NHS bodies that plan and run health services in Wales and Scotland. Northern Ireland has health and social care trusts.
                                                        Integrated care board
                                                        The NHS bodies in England that plan and buy health services for their local area.
                                                        CQC
                                                        The Care Quality Commission, which checks and rates health and adult social care services in England.
                                                        Bare below the elbows
                                                        A rule in many clinical areas that staff wear short sleeves and no wrist jewellery, to support hand hygiene.
                                                        Breakaway lanyard
                                                        A lanyard with a safety clip that comes apart when pulled, common in health, care and emergency settings.
                                                        Blue-light services
                                                        A common name for the police, fire and rescue and ambulance services, from the lights on their vehicles.
                                                        Community first responder
                                                        A trained volunteer who attends certain emergency calls in their own community, often before an ambulance arrives.

                                                        Quick answers

                                                        What is a community first responder?
                                                        A trained volunteer who is sent to certain emergency calls in their own community, often arriving before an ambulance. Many are organised with their local ambulance service.
                                                        Can we have bilingual merchandise for health services in Wales?
                                                        Yes. We can set English and Welsh, English and Gaelic, or all three on your merchandise, and you’ll check the wording on the free proof. If your Welsh language team has approved translations, send them and we’ll use them.

                                                        Ask us anything

                                                        Your questions, answered straight.

                                                        What UK health trusts, care providers, emergency services and rescue volunteers usually ask us, answered by the people who run the orders. Search, or tap a question and we’ll answer it.

                                                        Hello! Ask us anything about merchandise for health, care and emergency services. Here’s what UK teams usually ask.

                                                        Do you supply operational uniform or PPE?
                                                        No. We supply branded merchandise, wellbeing items and community kit, such as fleeces, lanyards, travel mugs and giveaways. Operational uniform, clinical wear and PPE should come through your service’s approved suppliers.
                                                        Can we put the NHS logo on merchandise?
                                                        NHS organisations can use the NHS logo within the NHS identity guidelines, and your communications team will have the approved files and rules. Send us the artwork they approve and you’ll check it on the free proof.
                                                        Can you make giveaways for children at fire or police open days?
                                                        Yes. We have child-friendly items in toys and games and event giveaways. Check the age marking on each product page, and we’ll help you pick items that suit the age group.
                                                        Can you deliver to a hospital or a station?
                                                        Yes. Large sites often route parcels through a central post room, which can add a day or two, so give us a department or station, a named contact and a phone number.
                                                        Is there a minimum order?
                                                        There’s no fixed minimum: we quote small runs too. Each branding method has a practical minimum, because a set-up costs the same whether it’s spread over ten items or a thousand, so very small runs cost more per item. Tell us your numbers and we’ll suggest the method that makes them work.
                                                        Can we see a mock-up or a sample first?
                                                        Yes. A digital mock-up of your logo on each product comes free with your quote. For bigger orders we can arrange samples: a blank product to check the size and feel, or a branded pre-production sample once the artwork is agreed. Some samples are free and some carry a cost, which we tell you up front. Nothing is made until you approve the final proof in writing.
                                                        How long does it take?
                                                        Plan on around 7 to 14 working days of production once your proof is approved and payment has cleared, or your purchase order is in place. Delivery comes on top: around 3 to 5 working days from UK-based suppliers to mainland Great Britain and 5 to 8 from European suppliers, customs included, with a little longer for Northern Ireland and the Highlands and Islands. Every date is an estimate until we confirm it in writing.
                                                        How much does it cost, and how do we pay?
                                                        Every order is quoted individually: the price depends on the product, the branding method, the number of colours or positions, the quantity and the delivery. Quotes are in pounds, ex VAT, with VAT at 20% added as one line, and any set-up is shown openly. Your contract and invoice are with Swish and Click Ltd, registered in Northern Ireland (NI737465), VAT number GB 530 7553 02. Pay a pro forma invoice by bank transfer, or buy on a purchase order with a 30-day credit account.
                                                        Do you deliver to Northern Ireland, Scotland and Wales?
                                                        Yes. We deliver across the UK, to mainland Great Britain, Northern Ireland and the Highlands and Islands, with a little longer for Northern Ireland and the islands. One order can be split across several sites, such as a head office in Cardiff and depots in Glasgow and Belfast.
                                                        Can you add Welsh, Gaelic or bilingual wording?
                                                        Yes. Welsh, Gaelic and bilingual wording is set exactly as you supply it, accents included, and you’ll check every character on the proof before anything is made. For a different name or message on each item, send a spreadsheet and we’ll suggest the method that handles it.

                                                        Still have a question?

                                                        Email info@swishandclick.co.uk or call +44 (0)20 4652 5994. A real person replies, usually within one working day.

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                                                            Kit for the way your sector works.

                                                            Pick your sector. We will suggest the kit.

                                                            Every sector buys differently. Pick yours for kit chosen around how your teams work, then send us your sites, quantities and dates for one clear quote in pounds.

                                                            Tell us how your teams work.

                                                            Tell us the products, quantities, UK delivery addresses and date: we reply with a written quote and the timing that goes with it.

                                                            Frequently asked questions

                                                            See all FAQs
                                                            Do you have products for my sector?

                                                            Yes: we group products for twelve sectors, from charities and universities to healthcare, construction and logistics. If your sector is not listed, tell us what your teams do and we suggest a kit.

                                                            Can you work with our purchase order and procurement process?

                                                            Yes. Quotes show clear unit prices, and approved organisations can buy on a 30-day credit account with a purchase order.

                                                            Can you deliver to several sites at once?

                                                            Yes. One order can go to many UK addresses, each with its own recipient, phone number and date, from head office to depots, wards or campuses.

                                                            Can you match our uniform colours across products?

                                                            We match colours as closely as each product and branding method allows, using your Pantone references, and the proof shows the result before production.

                                                            What is Swish & Click?

                                                            We supply branded merchandise and promotional products to UK organisations. We source each order from UK-based and European suppliers, brand it with your logo and deliver it to your UK addresses, with one quote and one invoice from Swish and Click Ltd.

                                                            How do I get a quote?

                                                            Send us the products you have in mind, the quantities, your logo, the delivery addresses and the date you need them by, using our quote form or email. We reply with a written quote in pounds and the timing that goes with it.

                                                            Is there a minimum order?

                                                            There is no single minimum: it depends on the product and the branding method, because set-up costs make very small runs less practical. Your quote shows any minimum, and on some items short runs are possible.

                                                            Will I see my logo on the product before you make it?

                                                            Yes. We send a digital proof showing your logo on the product, with its position, size and colours. Nothing goes into production until you approve it in writing.

                                                            Can I get a sample first?

                                                            Often, yes: blank or branded samples can be arranged on many products. Any cost is stated up front.

                                                            How long does it take?

                                                            Standard catalogue items take about 7 to 14 working days to make after proof approval and payment, and express lines from 2 working days on selected items. UK delivery then takes about 3 to 5 working days from UK-based suppliers, or 5 to 8 from European suppliers including customs. Every date is an estimate, not a guarantee.

                                                            Where do you deliver?

                                                            Anywhere in the UK, to one address or many: offices, sites, events and home addresses. Northern Ireland is quoted per order, and the Highlands and Islands can take longer. See delivery across the UK.

                                                            Are prices shown with or without VAT?

                                                            Our quotes are in pounds and show prices without VAT, with VAT at the standard 20% added as one line. If an item carries a different rate, the quote shows it.

                                                            How do I pay?

                                                            Pay the pro forma invoice by bank transfer, and production starts once payment clears. Approved organisations can use a 30-day credit account and pay by purchase order.

                                                            Which branding methods do you offer?

                                                            Embroidery, screen printing, pad printing, transfer and full-colour printing, laser engraving and debossing, depending on the product. We suggest the method that suits your logo and the item.

                                                            What logo file should I send?

                                                            Send a vector file if you can: AI, EPS, SVG or a vector PDF. If you only have a JPG or PNG, send it anyway: we can often redraw it, and you approve the new file before it is used.

                                                            Are there import charges on goods from European suppliers?

                                                            Delivery terms are agreed before dispatch and written on your quote: DDP, where we handle the import, or DAP, where the receiver pays import VAT and any duty and needs a GB EORI number.

                                                            Do you hold stock?

                                                            No. Each order is sourced from the supplier that makes or stocks the product and delivered direct to your addresses, so the lead time runs from your proof approval.

                                                            What if something arrives damaged or wrong?

                                                            Tell us straight away with photos of the box, the items and the label. We investigate with the supplier or courier and agree the remedy with you, case by case.