Promotional merchandise for councils & public bodies

Campaign merchandise people keep, on a purchase order that adds up.

Tote bags for the recycling campaign, lanyards for the consultation roadshow, pens and notebooks for the staff conference and hi-vis for road safety week, for councils, central and devolved government, libraries, museums and transport authorities. Quoted with clear unit prices for your purchase order. From UK-based and European suppliers, delivered to UK addresses.

Choose your sector

  • Quoted in pounds, VAT at 20%
  • A proof before production
  • Delivered to UK addresses

Press the stamp to approve the order.

Kit forLocal councils

Recycling campaigns, consultation roadshows and new-starter packs.

  • Tote bags
  • Lanyards
  • Pens
  • Notebooks

Popular for Recycling campaigns, consultations, staff awards

Request a quote for this kit

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    Government & public sector merchandise

    From the parish hall to the world stage, every tier of public life.

    Branded merchandise for every level of UK public service: town and parish councils, local authorities, combined authorities, devolved governments, UK departments and agencies, courts and parliaments, the armed forces and international bodies. Climb the ladder below, from the most local tier to the international one, to see what each does, what it usually orders and when. Every order comes with a free mock-up, a proof before production and one quote in pounds, ex VAT.

    Tap a sector to see what it needs

    Also for

    • Fire and police authorities
    • Port and harbour authorities
    • Regulators and ombudsmen
    • Public health teams
    • Housing associations
    • Crematoria and bereavement services
    • Trading standards
    • Coroners’ services
    • Planning inspectorates
    • Public bodies and arm’s-length bodies
    • Cadet forces
    • Twinning associations

    Community

    Town, parish and community councils

    What they do

    The tier closest to residents: town and parish councils in England and community councils in Wales and Scotland look after allotments, play areas, war memorials, village events and local newsletters.

    What they order

      When they order

      Village fetes, Remembrance, Christmas lights.

      Local government

      County, district, unitary and borough councils

      What they do

      Councils run schools support, social care, bins, roads, planning, housing and libraries. Staff ID, consultation giveaways and campaign items reach thousands of residents a year.

      What they order

        When they order

        Consultations, recruitment, the new financial year in April.

        Local government

        Libraries, archives and museums

        What they do

        Public libraries, record offices and council museums run reading challenges, family events and exhibitions, with tote bags, bookmarks and pens as everyday favourites.

        What they order

          When they order

          Summer reading challenges, Libraries Week in October.

          Local government

          Parks, leisure and events teams

          What they do

          Parks, countryside, leisure and events teams run festivals, fun runs, Christmas lights and summer shows, so staff and volunteers need visible kit and giveaways in volume.

          What they order

            When they order

            Summer events season, Christmas lights.

            Local government

            Elections and registration services

            What they do

            Electoral and registration teams staff polling stations and counts and register births, deaths and marriages, needing clear ID, lanyards and practical kit for long days.

            What they order

              When they order

              Election days, usually in May.

              Regional

              Combined authorities and mayors

              What they do

              Combined authorities and metro mayors, such as those for Greater Manchester and the West Midlands, lead on transport, skills and growth across several council areas, with campaigns to match.

              What they order

                When they order

                Campaign launches, mayoral events.

                Regional

                Transport authorities

                What they do

                Transport authorities and bodies such as Transport for Greater Manchester and Transport for Wales run buses, trams, trains and active travel, with staff uniform and safety campaigns.

                What they order

                  When they order

                  Safety campaigns, new routes and services.

                  Regional

                  National parks and tourism bodies

                  What they do

                  The UK’s 15 national parks and destination bodies such as VisitScotland and Visit Wales welcome visitors, rangers and volunteers with maps, caps, bottles and tote bags.

                  What they order

                    When they order

                    Easter to autumn visitor season.

                    Devolved nations

                    Welsh Government and the Senedd

                    What they do

                    The Welsh Government and the Senedd work bilingually under the Welsh language law, so Welsh and English sit side by side on every item.

                    What they order

                      When they order

                      St David’s Day, the National Eisteddfod in August.

                      Devolved nations

                      Scottish Government and Parliament

                      What they do

                      The Scottish Government, its agencies and the Scottish Parliament use English, Gaelic or both, guided by their Gaelic Language Plans, on public events and visitor kit.

                      What they order

                        When they order

                        St Andrew’s Day, the Royal National Mod in October.

                        Devolved nations

                        Northern Ireland Executive and Assembly

                        What they do

                        The Northern Ireland Executive, its departments and the Northern Ireland Assembly run public campaigns, visitor programmes and staff events across Northern Ireland.

                        What they order

                          When they order

                          Public campaigns, visitor programmes.

                          UK-wide

                          UK Government departments and agencies

                          What they do

                          Central departments and their agencies, from HMRC and DVLA to the Met Office, recruit, campaign and run conferences that need lanyards, notebooks and staff welcome packs.

                          What they order

                            When they order

                            Recruitment, campaigns, conferences.

                            UK-wide

                            Courts, tribunals and Parliament

                            What they do

                            Courts, tribunals and the UK’s parliaments host visitors, education programmes and staff events, where discreet, well-made items fit the setting.

                            What they order

                              When they order

                              Open days, education visits.

                              UK-wide

                              Armed forces and veterans

                              What they do

                              The armed forces, cadets and veterans’ organisations mark Armed Forces Day, open days and remembrance, with team kit and commemorative gifts.

                              What they order

                                When they order

                                Armed Forces Day in June, Remembrance in November.

                                International

                                Embassies and international organisations

                                What they do

                                Embassies, consulates, trade missions and international bodies with UK offices host receptions and delegations, where a quality gift represents the country or the organisation.

                                What they order

                                  When they order

                                  National days, trade missions, receptions.

                                  At a glance

                                  • 317principal councils in England, from counties and districts to unitary and metropolitan councilsSource: gov.uk local government structure, April 2023
                                  • Around 9,000town and parish councils in England, the tier closest to residentsSource: gov.uk
                                  • 3devolved legislatures: the Senedd, the Scottish Parliament and the Northern Ireland AssemblySource: UK Parliament
                                  • 2 language lawsthe Welsh Language (Wales) Measure 2011 and the Gaelic Language (Scotland) Act 2005 shape how public bodies use Welsh and GaelicSource: legislation.gov.uk

                                  Organisations named on this page are examples that describe the sector. They are not our clients, and naming them doesn’t mean they endorse us.

                                  Quick answers

                                  What merchandise do councils and public bodies order?
                                  Staff lanyards and ID, tote bags, pens and notebooks for consultations, hi-vis and outdoor layers for field teams, and campaign giveaways such as water bottles, caps and umbrellas. The sector ladder shows what each tier usually orders.
                                  Which public bodies is this page for?
                                  Every tier: town, parish and community councils, local authorities, combined authorities, transport and national park bodies, devolved governments, UK departments and agencies, courts, parliaments, the armed forces and international bodies. Police, fire and ambulance services are on our Healthcare & Emergency page. The organisations named here are examples, not our clients.

                                  Public event kit builder

                                  Build it once for the team, then multiply it by the public.

                                  Start from a ready-made kit for a public event, a staff welcome, a consultation roadshow or an outdoor team, or tap items to build your own. Set how many people it’s for and we’ll do the maths, then copy the list into your quote request.

                                  Start from a kit
                                  Pick the items

                                  Your public sector kit

                                  Items per person: 5Total pieces: 125

                                  Paste the list into your quote request and we’ll price every item, with branding.

                                  Quick answers

                                  What should go in a public event giveaway pack?
                                  A tote bag, a pen, a notebook or leaflet holder, a water bottle and a cap for summer cover most public events. The event kit builder adds it up.
                                  How do we show value for money on merchandise?
                                  Choose useful items people keep, compare the cost per person, buy in sensible quantities and record why you chose them. A written quote with every line itemised helps with audit and procurement records.

                                  The civic year

                                  National days, elections and events, planned within the rules.

                                  Public bodies plan around the financial year, elections, national days and the events season. Pick a month to see what’s coming, with an order-by date for each, so your kit arrives on time and within procurement rules.

                                  0

                                  Next up

                                  1. January

                                    No fixed dates this month. It’s a good time to reorder the basics, check sizes for new starters and plan the next campaign.

                                  2. February

                                    No fixed dates this month. It’s a good time to reorder the basics, check sizes for new starters and plan the next campaign.

                                  3. March

                                    • 1 Mar

                                      St David’s Day

                                      1 March, when public bodies in Wales celebrate with bilingual events, giveaways and staff thank-yous.

                                    • April

                                      • 1 Apr

                                        New financial year

                                        Budgets reset on 1 April for councils and many public bodies, so new merchandise is often planned now.

                                      • May

                                        • May

                                          Local elections

                                          Usually on the first Thursday in May in election years, with lanyards and ID for polling station staff and count teams. Check pre-election publicity rules first.

                                        • June

                                          • Jun

                                            Armed Forces Day

                                            The last Saturday in June, with events across the UK for the armed forces community, cadets and veterans.

                                          • July

                                            • Jul

                                              Summer shows and events

                                              County shows, council fun days and summer festivals need visible staff kit and family giveaways.

                                            • August

                                              No fixed dates this month. It’s a good time to reorder the basics, check sizes for new starters and plan the next campaign.

                                            • September

                                              • Sep

                                                Heritage Open Days and Doors Open Days

                                                In September many public buildings open their doors, with Heritage Open Days in England and Doors Open Days in Scotland.

                                              • October

                                                • Oct

                                                  Libraries Week

                                                  Early October celebrates public libraries, a good moment for tote bags, bookmarks and reading challenges.

                                                • November

                                                  • 11 Nov

                                                    Remembrance

                                                    Remembrance Sunday and Armistice Day on 11 November, marked by councils, the armed forces and communities.

                                                    • 30 Nov

                                                      St Andrew’s Day

                                                      30 November, Scotland’s national day, with events where Gaelic and bilingual kit fits naturally.

                                                    • December

                                                      • Dec

                                                        Christmas lights and markets

                                                        Lights switch-ons, Christmas markets and winter events from late November, with umbrellas and branded gifts for volunteers.

                                                      Dates are typical and can move from year to year, so check each organiser’s own calendar. Order-by dates allow about five weeks from brief to delivery, in line with our planner.

                                                      Quick answers

                                                      When should we order kit for summer events?
                                                      Aim to send your brief about five weeks before the event, and earlier if several people need to approve it. The civic year gives an order-by date for each moment.
                                                      What is the pre-election period?
                                                      The weeks before an election when councils and other public bodies limit publicity so it can’t be seen to support a candidate or party. Check your own organisation’s guidance before launching campaign merchandise.

                                                      Buyer’s guide

                                                      Spend public money wisely, and in the right language.

                                                      Public sector merchandise has to show value for money, follow procurement and language rules and speak to everyone. Here’s what UK public bodies check before they order, plus a brief builder that turns your answers into a request we can quote.

                                                      What to check before you order

                                                      01Buy through the right route
                                                      Your organisation’s procurement rules, shaped by the Procurement Act 2023 in England, Wales and Northern Ireland and by separate rules in Scotland, set how many quotes you need and when a framework applies. Tell us your route and we’ll provide a formal quote to match. If you need a supplier on a specific framework, ask us and we’ll tell you honestly whether we’re on it.
                                                      02Follow your language duties
                                                      Bodies in Wales covered by Welsh Language Standards should treat Welsh no less favourably than English, often with Welsh placed to be read first. Many Scottish bodies follow a Gaelic Language Plan. We can set bilingual layouts and you’ll check every word on the free proof.
                                                      03Mind the pre-election period
                                                      Before elections, councils and other bodies follow publicity rules during the pre-election period. Plan campaign merchandise around it, and check with your communications or legal team if a launch falls close to polling day.
                                                      04Show value for public money
                                                      Choose items people keep and use, such as tote bags, water bottles, pens and notebooks, and compare the cost per person, not just the total. The event kit builder helps you plan quantities.
                                                      05Make public messages accessible
                                                      Public information should be clear for everyone. Use large, plain text, strong colour contrast and short messages, and add a web address or QR code for the detail.
                                                      06Plan for campaigns and events
                                                      Campaigns, consultations and events often run on fixed dates. Allow about five weeks from brief to delivery, and more if your approval process has several steps.

                                                      Build your brief

                                                      Who is it for?
                                                      Languages on the kit
                                                      Delivery
                                                      Budget per person

                                                      Your brief

                                                      Paste the brief into your quote request and we’ll come back with options, a free mock-up and one quote in pounds.

                                                      Words you’ll hear

                                                      Procurement Act 2023
                                                      The law that sets out how public bodies in England, Wales and Northern Ireland buy goods and services. Scotland has its own procurement rules.
                                                      Framework agreement
                                                      A pre-agreed arrangement with approved suppliers that public bodies can buy from without running a full tender each time.
                                                      Social value
                                                      The wider benefit to communities that public bodies are asked to consider when they buy, such as local jobs or volunteering.
                                                      Pre-election period
                                                      The weeks before an election when public bodies limit publicity, so it can’t be seen to favour a candidate or party.
                                                      Welsh Language Standards
                                                      Duties under the Welsh Language (Wales) Measure 2011 that set how public bodies in Wales use Welsh, including in publicity and materials.
                                                      Gaelic Language Plan
                                                      A plan agreed with Bòrd na Gàidhlig under the Gaelic Language (Scotland) Act 2005, setting out how a Scottish public body uses Gaelic.
                                                      Combined authority
                                                      A body that brings several councils together, often with an elected mayor, to work on transport, skills and growth.
                                                      Precept
                                                      The amount a town or parish council raises through council tax to fund its local services.

                                                      Quick answers

                                                      Do Welsh Language Standards apply to merchandise?
                                                      They can. Bodies covered by Welsh Language Standards should treat Welsh no less favourably than English in many kinds of publicity and materials, so bilingual merchandise is common. Check your own compliance notice, and we’ll set the layout to suit.
                                                      Can you produce Gaelic items for a Gaelic Language Plan?
                                                      Yes. We can set Gaelic or English and Gaelic on your items, and you’ll check the wording on the free proof. If you have wording approved by your Gaelic officer, send it and we’ll use it.

                                                      Ask us anything

                                                      Your questions, answered straight.

                                                      What UK councils, departments, agencies and public bodies usually ask us, answered by the people who run the orders. Search, or tap a question and we’ll answer it.

                                                      Hello! Ask us anything about merchandise for councils and public bodies. Here’s what UK public sector teams usually ask.

                                                      Can you provide a formal quote for our procurement process?
                                                      Yes. Every order starts with one written quote in pounds, ex VAT, with quantities, branding and delivery, which you can use in your procurement process. If you need a supplier on a particular framework, ask and we’ll tell you honestly whether we’re on it.
                                                      Can you set Welsh first on bilingual items?
                                                      Yes. We can lay out bilingual items with Welsh placed to be read first, or side by side, to suit your Welsh Language Standards. Send us approved Welsh wording, and you’ll check every word on the free proof.
                                                      Can you deliver to council offices, depots or event sites?
                                                      Yes. We can deliver to one address or split the order across offices, depots, libraries or event sites. Send us opening times and a named contact for each site.
                                                      Can you print campaign or public health messages?
                                                      Yes. We print the wording and artwork you approve, such as a campaign message, a helpline or a QR code. Your organisation is responsible for checking that public health or campaign wording is accurate and approved.
                                                      Is there a minimum order?
                                                      There’s no fixed minimum: we quote small runs too. Each branding method has a practical minimum, because a set-up costs the same whether it’s spread over ten items or a thousand, so very small runs cost more per item. Tell us your numbers and we’ll suggest the method that makes them work.
                                                      Can we see a mock-up or a sample first?
                                                      Yes. A digital mock-up of your logo on each product comes free with your quote. For bigger orders we can arrange samples: a blank product to check the size and feel, or a branded pre-production sample once the artwork is agreed. Some samples are free and some carry a cost, which we tell you up front. Nothing is made until you approve the final proof in writing.
                                                      How long does it take?
                                                      Plan on around 7 to 14 working days of production once your proof is approved and payment has cleared, or your purchase order is in place. Delivery comes on top: around 3 to 5 working days from UK-based suppliers to mainland Great Britain and 5 to 8 from European suppliers, customs included, with a little longer for Northern Ireland and the Highlands and Islands. Every date is an estimate until we confirm it in writing.
                                                      How much does it cost, and how do we pay?
                                                      Every order is quoted individually: the price depends on the product, the branding method, the number of colours or positions, the quantity and the delivery. Quotes are in pounds, ex VAT, with VAT at 20% added as one line, and any set-up is shown openly. Your contract and invoice are with Swish and Click Ltd, registered in Northern Ireland (NI737465), VAT number GB 530 7553 02. Pay a pro forma invoice by bank transfer, or buy on a purchase order with a 30-day credit account.
                                                      Do you deliver to Northern Ireland, Scotland and Wales?
                                                      Yes. We deliver across the UK, to mainland Great Britain, Northern Ireland and the Highlands and Islands, with a little longer for Northern Ireland and the islands. One order can be split across several sites, such as a head office in Cardiff and depots in Glasgow and Belfast.
                                                      Can you add Welsh, Gaelic or bilingual wording?
                                                      Yes. Welsh, Gaelic and bilingual wording is set exactly as you supply it, accents included, and you’ll check every character on the proof before anything is made. For a different name or message on each item, send a spreadsheet and we’ll suggest the method that handles it.

                                                      Still have a question?

                                                      Email info@swishandclick.co.uk or call +44 (0)20 4652 5994. A real person replies, usually within one working day.

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                                                          Kit for the way your sector works.

                                                          Pick your sector. We will suggest the kit.

                                                          Every sector buys differently. Pick yours for kit chosen around how your teams work, then send us your sites, quantities and dates for one clear quote in pounds.

                                                          Tell us how your teams work.

                                                          Tell us the products, quantities, UK delivery addresses and date: we reply with a written quote and the timing that goes with it.

                                                          Frequently asked questions

                                                          See all FAQs
                                                          Do you have products for my sector?

                                                          Yes: we group products for twelve sectors, from charities and universities to healthcare, construction and logistics. If your sector is not listed, tell us what your teams do and we suggest a kit.

                                                          Can you work with our purchase order and procurement process?

                                                          Yes. Quotes show clear unit prices, and approved organisations can buy on a 30-day credit account with a purchase order.

                                                          Can you deliver to several sites at once?

                                                          Yes. One order can go to many UK addresses, each with its own recipient, phone number and date, from head office to depots, wards or campuses.

                                                          Can you match our uniform colours across products?

                                                          We match colours as closely as each product and branding method allows, using your Pantone references, and the proof shows the result before production.

                                                          What is Swish & Click?

                                                          We supply branded merchandise and promotional products to UK organisations. We source each order from UK-based and European suppliers, brand it with your logo and deliver it to your UK addresses, with one quote and one invoice from Swish and Click Ltd.

                                                          How do I get a quote?

                                                          Send us the products you have in mind, the quantities, your logo, the delivery addresses and the date you need them by, using our quote form or email. We reply with a written quote in pounds and the timing that goes with it.

                                                          Is there a minimum order?

                                                          There is no single minimum: it depends on the product and the branding method, because set-up costs make very small runs less practical. Your quote shows any minimum, and on some items short runs are possible.

                                                          Will I see my logo on the product before you make it?

                                                          Yes. We send a digital proof showing your logo on the product, with its position, size and colours. Nothing goes into production until you approve it in writing.

                                                          Can I get a sample first?

                                                          Often, yes: blank or branded samples can be arranged on many products. Any cost is stated up front.

                                                          How long does it take?

                                                          Standard catalogue items take about 7 to 14 working days to make after proof approval and payment, and express lines from 2 working days on selected items. UK delivery then takes about 3 to 5 working days from UK-based suppliers, or 5 to 8 from European suppliers including customs. Every date is an estimate, not a guarantee.

                                                          Where do you deliver?

                                                          Anywhere in the UK, to one address or many: offices, sites, events and home addresses. Northern Ireland is quoted per order, and the Highlands and Islands can take longer. See delivery across the UK.

                                                          Are prices shown with or without VAT?

                                                          Our quotes are in pounds and show prices without VAT, with VAT at the standard 20% added as one line. If an item carries a different rate, the quote shows it.

                                                          How do I pay?

                                                          Pay the pro forma invoice by bank transfer, and production starts once payment clears. Approved organisations can use a 30-day credit account and pay by purchase order.

                                                          Which branding methods do you offer?

                                                          Embroidery, screen printing, pad printing, transfer and full-colour printing, laser engraving and debossing, depending on the product. We suggest the method that suits your logo and the item.

                                                          What logo file should I send?

                                                          Send a vector file if you can: AI, EPS, SVG or a vector PDF. If you only have a JPG or PNG, send it anyway: we can often redraw it, and you approve the new file before it is used.

                                                          Are there import charges on goods from European suppliers?

                                                          Delivery terms are agreed before dispatch and written on your quote: DDP, where we handle the import, or DAP, where the receiver pays import VAT and any duty and needs a GB EORI number.

                                                          Do you hold stock?

                                                          No. Each order is sourced from the supplier that makes or stocks the product and delivered direct to your addresses, so the lead time runs from your proof approval.

                                                          What if something arrives damaged or wrong?

                                                          Tell us straight away with photos of the box, the items and the label. We investigate with the supplier or courier and agree the remedy with you, case by case.