Software and start-ups
Software and SaaS
What they do
From established names such as Sage to thousands of younger SaaS companies, software teams use hoodies, notebooks and backpacks for onboarding, company days and customer events.
What they order
When they order
Company kick-offs in January, conferences.
Software and start-ups
Start-ups and scale-ups
What they do
Start-ups and scale-ups grow fast and hire faster. A good onboarding pack makes new joiners feel part of something on day one, at home or in the office.
What they order
When they order
Funding rounds, hiring sprints, launches.
Software and start-ups
AI and data
What they do
AI and data companies, from research labs such as Google DeepMind to applied AI start-ups, recruit hard and host meetups, where quality swag says you’re serious.
What they order
When they order
Meetups, conferences, hiring drives.
Software and start-ups
E-commerce and marketplaces
What they do
Online retailers and marketplaces send branded packaging inserts, tote bags and gifts that turn a delivery into a memorable moment.
What they order
When they order
Peak season from Black Friday to Christmas.
Infrastructure and security
IT services and MSPs
What they do
IT support firms and managed service providers visit clients’ offices, so smart polos, softshells and laptop bags make engineers easy to recognise.
What they order
When they order
New contracts, client events.
Infrastructure and security
Cyber security
What they do
Cyber security companies such as Darktrace run conferences and capture-the-flag events, where privacy gadgets, hoodies and notebooks go down well.
What they order
When they order
Cyber Security Awareness Month in October.
Infrastructure and security
Telecoms and networks
What they do
Telecoms and network companies such as BT and Vodafone have field engineers in the street and on roofs, plus big office teams and retail staff.
What they order
When they order
Network rollouts, retail launches.
Infrastructure and security
Data centres and cloud
What they do
Data centre and cloud operators run secure sites around the clock, with layers for cool halls, flasks for night shifts and visitor lanyards.
What they order
When they order
Site openings, winter.
Games, creative and learning
Games studios and esports
What they do
Games studios, from Rockstar North in Edinburgh to indie teams across the UK, and esports teams build fan communities around hoodies, T-shirts and headsets.
What they order
When they order
Game launches, tournaments, summer events.
Games, creative and learning
Digital and creative agencies
What they do
Digital, design and creative agencies care about how things look, so tone-on-tone print, good fits and well-made tote bags fit the brief.
What they order
When they order
New brand launches, awards season.
Games, creative and learning
Edtech and healthtech
What they do
Edtech and healthtech companies work with schools, universities and the NHS, and need kit for conferences, training days and pilot sites.
What they order
When they order
Back to school in September, conferences.
Hardware, community and events
Hardware and devices
What they do
Hardware and device makers, from Raspberry Pi to Arm’s partners, launch products at trade shows and support maker communities with cables, gadgets and tools.
What they order
When they order
Product launches, trade shows.
Hardware, community and events
Developer communities and meetups
What they do
Developer communities, meetups, user groups and open-source projects run on volunteers and goodwill, so T-shirts and hoodies are part of the culture.
What they order
When they order
Meetups all year, hackathons in summer.
Hardware, community and events
Incubators, accelerators and tech events
What they do
Incubators, accelerators and tech week organisers welcome founders and investors with tote bags, lanyards and power banks for long event days.
What they order
When they order
Tech weeks in June, demo days.