Promotional bags & luggage

Branded bags that carry your logo on every commute, campus and carousel.

Promotional bags are the company merch that leaves the building every day. Pick from printed tote bags, backpacks, drawstring gym bags, trolley cases, laptop bags and cool bags: custom bags with your logo, screen printed, transfer printed or embroidered by our vetted network of European and international suppliers.

  • Printed bags for events
  • Staff and student merch
  • Print or embroidery
  • Quoted in euros, excl. VAT
  • A proof before production
  • Delivered across Estonia and Europe
  • Seven bag ranges
  • One quote for the lot
  • Multiple delivery addresses

Bag categories

Pick a bag to open the range

Where’s it going?

Seven ranges on the belt. Choose where your bags are going.

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    The bags world

    Your logo, going places, on every bag on the belt.

    Totes, backpacks, drawstring bags, duffel bags, luggage, laptop bags and cooler bags for teams, events and gifts across Estonia and Europe. Tap a bag on the carousel to meet the range, or scroll down to see every one with live product counts. Mix as many as you like on one quote, in euros and excl. VAT, with a free mock-up first.

    Tap anything in the scene to take a closer look.

    • Free mock-up with every quote
    • Nothing made until you approve the proof
    • Quotes in euros, excl. VAT
    • Mix ranges on one order
    • Delivered across Estonia and Europe
    • Estonian, Russian or English wording welcome
    • Cotton, jute, polyester and more
    • Laptop sleeves from 13 to 17.3 inches
    • Cabin cases to weekend bags
    • Insulated lunch and cooler bags

    Every range in this world

    Quick answers

    Which kind of bag should we choose?
    Start with what people will carry and how they’ll travel. Totes suit events and shops, backpacks suit commuters and students, drawstring bags suit races and giveaways, sports bags suit clubs and gyms, luggage suits trips, laptop bags suit office teams and cooler bags suit shifts and picnics. The bag finder suggests a range from what you’ll carry.
    Which bags suit conferences and events?
    Cotton totes are the classic delegate bag: light, roomy and with a big panel for your logo. Drawstring bags suit races and festivals, and conference or document bags suit board meetings and training days. Paper and non-woven bags suit exhibitions where you hand out a lot of bags. Tell us the event and the date, and we’ll suggest options that arrive in time.

    Bag finder

    Tell us what you carry, we’ll suggest the bag.

    Choosing between a tote, a backpack and a duffel bag is easier when you start with what goes inside. Tap everything your team will carry and how they travel, and we’ll suggest the range to start with, plus one to consider.

    What will you carry?
    How will you travel?

    Suggestions are a starting point. Tell us the brief and we’ll compare two or three styles for you.

    Branding

    Where your logo goes, and how it’s made.

    Tap a number on the bag to see the typical size for that position and the methods that suit it. Below, the branding methods are compared side by side; tap a method to light up the positions where it works.

    Tap a number to see the size and methods for that position.

    1Tote bag

    Front panel

    Typical size
    Often close to A4 on a standard tote
    Suits
    • Screen printing
    • Digital transfer
    • Sublimation

    The big, bold position: logos, slogans and event artwork.

    2Tote bag

    Small corner logo

    Typical size
    Around 5 to 8 cm wide
    Suits
    • Digital transfer
    • Embroidery

    A discreet logo that suits premium totes and gifts.

    3Tote bag

    Side or gusset

    Typical size
    Around 5 to 8 cm wide, where the bag has a gusset
    Suits
    • Screen printing
    • Digital transfer

    A second logo or web address, seen when the bag hangs from a shoulder.

    4Backpack

    Front pocket

    Typical size
    Usually 8 to 12 cm wide
    Suits
    • Embroidery
    • Digital transfer
    • Screen printing

    The usual home for a backpack logo, embroidered or transferred.

    5Backpack

    Upper front panel

    Typical size
    Usually 10 to 15 cm wide, where the panel is flat
    Suits
    • Digital transfer
    • Screen printing
    • Embroidery

    More visible from a distance, where the panel isn’t padded or zipped.

    6Backpack

    Side tab or strap

    Typical size
    A few centimetres: a small logo or name
    Suits
    • Digital transfer

    A small touch for names, initials or a second logo.

    How the branding methods compare
    MethodIdeal forSmall runsLarge runsFull colour
    Larger runs on cotton, jute, non-woven and paperLimitedVery goodGood
    Small runs, full colour, PU and namesVery goodGoodVery good
    Backpacks, laptop bags and heavier totesGoodVery goodLimited
    Edge-to-edge designs on white polyesterGoodVery goodVery good

    A rough guide: the right method depends on the bag, the material and the artwork, and your quote confirms it. Each product page lists the methods available.

    Who orders our bags

    A bag for every sector, ordered the same easy way.

    From conference totes to laptop backpacks and cooler bags for shift teams, every sector carries something different. Here’s what each sector usually orders, how an order runs from brief to delivery, and the terms you’ll see along the way.

      How an order works

      1. 1

        Tell us the brief

        What the bags are for, how many and by when. Send your logo if you have it.

      2. 2

        Quote and free mock-up

        One quote in euros, excl. VAT, with your logo shown on the bags you’ve chosen.

      3. 3

        Approve the proof

        Check every detail, colours and wording included. Nothing is made until you approve in writing.

      4. 4

        Production

        Usually 7 to 14 working days once the proof is approved and payment has been received.

      5. 5

        Delivery

        To one address or split across your sites in Estonia and Europe, with a little longer to the Estonian islands and remote addresses.

      Every date is an estimate until we confirm it in writing. The FAQs below cover timings, samples and payment.

      Bags glossary

      Denier (D)
      A measure of yarn thickness; 600D polyester is heavier and more hard-wearing than 210D.
      Gusset
      An extra panel at the base or sides that gives a bag depth, so it holds more and stands up.
      Non-woven fabric
      A light, fabric-like material made from bonded fibres, popular for large giveaways.
      Laminated jute
      Jute with a thin coating inside, so the bag keeps its shape and resists spills.
      Ripstop
      A woven fabric with a grid of stronger threads that stops small tears spreading.
      Capacity in litres
      How much a bag holds; a rough guide, because shape and pockets change what fits.
      Padded laptop sleeve
      A cushioned compartment that protects a laptop; check the size it’s made for.
      Insulated lining
      A lining that slows down warming, so food and drinks stay cool for longer.
      RFID-blocking
      A lining that blocks the radio signal some cards and passports use.
      Roll-top
      A top that rolls down and clips shut, sealing out rain and spray.
      Often ordered with bags

      Branded bags: FAQs

      Your questions, answered straight.

      Sixteen questions businesses in Estonia ask before ordering branded bags, from autumn rain, fairs and the school start to delivery and payment, answered by the team that runs the orders.

      Still have a question?

      Email info@swishandclick.eu or send your brief through our quote request page. A real person replies, usually within one working day.

      Totes, backpacks or something else: where do we start?

      Start with what people will carry and how they’ll travel. Totes suit events and shops, backpacks suit commuters and students, drawstring bags suit races and giveaways, sports bags suit clubs and gyms, luggage suits trips, laptop bags suit office teams and cooler bags suit shifts and picnics. The bag finder suggests a range from what you’ll carry.

      Choosing a bag

      Which bags cope with an Estonian autumn: rain, slush and dark mornings?

      Pick water-resistant fabric, a roll-top or a covered zip for rain and slush; few bags are fully waterproof, and paper bags aren’t. Pedestrians in Estonia must wear a reflector in the dark outside lit areas, so reflective strips or a branded reflector on the bag help on dark mornings; a reflector is certified only where its product page says so.

      Choosing a bag

      Cotton, jute, polyester, nylon or PU: what’s the difference?

      Cotton takes a crisp print and suits totes; jute looks natural and stands up on its own; polyester is light and often folds; nylon is soft and dries quickly; heavier polyester such as 600D suits backpacks and duffel bags; and PU leather looks smart for gifts and client-facing teams. The product page lists the material, and we can send samples so you can compare them.

      Choosing a bag

      Can we print ‘eco-friendly’ on our totes?

      Better not, if they go to the public. From 27 September 2026, Directive (EU) 2024/825 restricts generic claims such as ‘eco-friendly’ or ‘green’ without recognised excellent environmental performance. Specific, true wording such as ‘100 % cotton’ works better where the product page states it. We print the wording you approve, so check environmental claims with your adviser.

      Branding

      Will our laptops and kit fit?

      Laptops are sold by screen size, usually 13 to 17 inches; check the compartment on the product page, as some bags for 15.6-inch laptops are too tight for 16-inch models. The capacity you need depends on the load: about 20 litres takes a laptop, lunch and a jumper. The planners on our Backpacks, Cooler & Lunch Bags and Business & Laptop Bags pages help, and a sample settles it.

      Choosing a bag

      Can food go straight into a cooler or lunch bag?

      Most cooler and lunch bags are made for packed food and drinks. If food will touch the lining directly, that lining is a food-contact material under Regulation (EC) No 1935/2004. Compliance is the manufacturer’s responsibility; we make sure our suppliers meet EU rules and can ask the supplier for its documentation.

      Choosing a bag

      Print, transfer or embroidery, and how big can the logo be?

      Screen printing suits larger runs on cotton, jute, non-woven and paper; a digital transfer handles full colour, small runs, PU leather and names; embroidery suits backpacks, laptop bags and heavier totes; sublimation covers white polyester edge to edge. A tote print can be close to A4, a logo on a backpack pocket about 8 to 12 cm wide. The branding guide compares them, and the free mock-up shows the real size.

      Branding

      Will names and Estonian or Russian wording come out right?

      Yes. Names, initials or roles suit a digital transfer, which handles a different name on each bag; send us a spreadsheet and you’ll check every name on the proof. Estonian, Russian and English wording is set exactly as you supply it, including õ, ä, ö, ü, š, ž and Cyrillic.

      Branding

      Can we fill the bags and add other products to the same order?

      Yes, that’s how most welcome packs, delegate bags and race packs are ordered: totes, backpacks or cooler bags with notebooks, bottles, power banks, T-shirts and event giveaways on one quote, each on its own line with matching branding. If you’d like the bags filled before delivery, tell us and we’ll confirm what’s possible for your quantity and dates.

      Ordering, delivery and price

      How few bags can we order?

      There’s no fixed minimum: we quote small runs too. Each method has a practical minimum, because a set-up costs the same whether it’s spread over 20 bags or 2,000, so very small runs cost more per bag and larger runs bring the unit price down quickly.

      Ordering, delivery and price

      Can we see the bag with our logo before we commit?

      Yes. A digital mock-up of your logo on the bag comes free with your quote. For larger orders we recommend a sample: a blank bag to check the size, material and fit, or a branded pre-production sample once the artwork is agreed. Some samples are free and some carry a cost, which we tell you up front. Nothing goes into production until you’ve approved the final proof in writing.

      Ordering, delivery and price

      Can the bags go straight to our stand at a fair in Tallinn, Tartu or Riga?

      Yes. Delivery can go to any address, including a venue, and one order can be split between your office and the fair, in Estonia or elsewhere in the EU. Send the fair date, stand number and the organiser’s delivery rules with your brief. Totes and drawstring bags are the usual hand-outs at fairs such as Tourest or Latitude59. Every date is an estimate until we confirm it in writing.

      Ordering, delivery and price

      Where in Estonia and Europe do you deliver?

      Yes. We deliver across Estonia, including Saaremaa, Hiiumaa and the other islands, where delivery can take a little longer and cost more, which we check for each order. We also deliver to all 27 EU countries, plus the United Kingdom, Switzerland, Norway, Iceland, Andorra and Monaco, and worldwide by arrangement.

      Ordering, delivery and price

      How long from approval to delivery?

      Plan on around 7 to 14 working days of production once your proof is approved in writing and payment has been received, or payment terms have been agreed on a credit account, with embroidery usually towards the longer end. Delivery comes on top: allow at least about 5 working days after dispatch, and a little longer to the Estonian islands and remote addresses, which we check for each order. Every date is an estimate until we confirm it in writing. For events, give us your date when you ask for a quote, so we can plan around it.

      Ordering, delivery and price

      We’re giving bags to first-graders on 1 September. When should we order?

      Before the summer break. Production takes around 7 to 14 working days from written proof approval and payment, delivery at least about 5 more, and 23 and 24 June are public holidays, so approve the artwork in spring. Drawstring bags or small backpacks with reflective details suit dark autumn mornings.

      Ordering, delivery and price

      What goes into the price, and how do we pay?

      Every order is quoted individually: the price depends on the bag, the branding method and number of positions, the quantity and the delivery. Quotes are in euros, excl. VAT, with the VAT treatment stated: Estonian VAT at 24 % on every delivery in Estonia, and normally the reverse charge only for delivery to a VAT-registered business in its own EU country. Any set-up is shown openly. Your contract and invoice are with Swish and Click OÜ (registry code 17301303, VAT number EE102889941). Pay a pro forma invoice by bank transfer before production or, once approved, buy on agreed payment terms with a credit account.

      Ordering, delivery and price