Promotional merchandise for municipalities & public bodies

Campaign merchandise people keep, on an order that adds up.

Tote bags for the waste-sorting campaign, lanyards for public consultations, pens and notebooks for the staff conference and reflectors for the dark-season road-safety campaign, for municipalities, ministries and agencies, libraries, museums and transport bodies. Quoted with a clear unit price on every line, ready for your procurement records. Sourced through our vetted network of European and international suppliers and delivered across Estonia and Europe.

Choose your sector

  • Quoted in euros, excl. VAT
  • A proof before production
  • Delivered across Estonia and Europe

Press the stamp to approve the order.

Kit forMunicipalities

Waste-sorting campaigns, public consultations and new-starter packs.

  • Tote bags
  • Lanyards
  • Pens
  • Notebooks

Popular for Waste campaigns, public consultations, staff awards

Request a quote for this kit

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    Government & public sector merchandise

    From the village hall to the world stage, every tier of public life.

    Branded merchandise for every level of public service in Estonia, from villages and city districts to ministries, the Riigikogu and the Defence Forces. Climb the ladder below, from the most local tier to the international one, to see what each does, what it usually orders and when. Every order comes with a free mock-up, a proof before production and one quote in euros, excl. VAT.

    Tap a sector to see what it needs

    Also for

    • Rescue and police bodies
    • Ports and harbours
    • Regulators and the Chancellor of Justice
    • Health promotion teams
    • Municipal housing managers
    • Cemeteries and funeral services
    • Consumer protection
    • Forensic science
    • Planning and land administration
    • State-owned companies
    • Defence League youth groups
    • Twin-town associations

    Community

    City districts, sub-municipal districts and villages

    What they do

    The tier closest to residents: Tallinn’s district governments, sub-municipal districts (osavallad) and village elders look after village days, playgrounds and local newsletters.

    What they order

      When they order

      Village days, Midsummer, Advent and tree lighting.

      Local government

      Rural municipalities and cities

      What they do

      Estonia’s 79 municipalities run schools and kindergartens, social care, roads and waste. Staff ID, consultation giveaways and campaign items reach thousands of residents a year.

      What they order

        When they order

        Consultations, recruitment, the new budget year in January.

        Local government

        Libraries, archives and museums

        What they do

        Public libraries, archives and municipal museums run reading challenges and exhibitions, with tote bags, bookmarks and pens as everyday favourites.

        What they order

          When they order

          Reading challenges, library days in October.

          Local government

          Culture, sport and events teams

          What they do

          Culture centres, sports facilities and events teams run town days, fun runs and summer concerts, where staff and volunteers need visible kit and giveaways in volume.

          What they order

            When they order

            Summer events season, Midsummer, Advent.

            Local government

            Elections and civil registration

            What they do

            Polling division committees count the votes and civil registration officials register births and marriages: long days call for clear ID, lanyards and practical kit.

            What they order

              When they order

              Elections: the Riigikogu in March, local councils in October.

              Regional

              Local government associations and development centres

              What they do

              Local government associations (e.g. the Association of Estonian Cities and Rural Municipalities) and county development centres drive transport, business and regional growth through campaigns and events.

              What they order

                When they order

                Campaign launches, regional conferences.

                Regional

                Transport bodies and public transport

                What they do

                The Transport Administration, public transport centres and operators run buses, trams, trains and ferries, with staff uniforms and road-safety campaigns.

                What they order

                  When they order

                  Road-safety campaigns, new routes, mobility week in September.

                  Regional

                  National parks and tourism bodies

                  What they do

                  Lahemaa and Soomaa national parks, RMK visitor centres and Visit Estonia welcome visitors and volunteers with maps, caps, bottles and tote bags.

                  What they order

                    When they order

                    Visitor season from spring to autumn, travel fairs.

                    Central government

                    Ministries and the Government Office

                    What they do

                    Ministries and the Government Office shape policy and run campaigns, conferences and international meetings, where notebooks, lanyards and considered gifts are part of the day.

                    What they order

                      When they order

                      Conferences, campaigns, Independence Day on 24 February.

                      Central government

                      Agencies and inspectorates

                      What they do

                      Agencies such as the Tax and Customs Board (EMTA) and the Environmental Board serve residents and businesses, recruit and run information campaigns that need lanyards, notebooks and staff welcome packs.

                      What they order

                        When they order

                        Recruitment, information campaigns, conferences.

                        Central government

                        State foundations and public-law bodies

                        What they do

                        State foundations and public-law bodies, from the Integration Foundation to the broadcaster ERR, run programmes and campaigns, often with wording in Estonian, Russian and English.

                        What they order

                          When they order

                          Programme launches, public events, year-end.

                          National institutions

                          The Riigikogu and constitutional institutions

                          What they do

                          The Riigikogu, the Office of the President and the National Audit Office host visitors, education programmes and staff events, where discreet, well-made items fit.

                          What they order

                            When they order

                            Open days, education visits.

                            National institutions

                            Courts and the justice system

                            What they do

                            Courts, the prosecutor’s office and prisons recruit and train staff and run internal events, where practical, understated items fit best.

                            What they order

                              When they order

                              Recruitment, training, open days.

                              National institutions

                              Defence Forces, Defence League and veterans

                              What they do

                              The Defence Forces, the Defence League (Kaitseliit) with its youth groups, and veterans’ organisations mark Veterans’ Day and Victory Day, with team kit and commemorative gifts.

                              What they order

                                When they order

                                Veterans’ Day on 23 April, Victory Day on 23 June.

                                International

                                Embassies and international organisations

                                What they do

                                Embassies and international bodies in Tallinn, such as eu-LISA and NATO’s cyber defence centre CCDCOE, host receptions and delegations, where a quality gift represents the country or organisation.

                                What they order

                                  When they order

                                  National days, Europe Day on 9 May, receptions.

                                  At a glance

                                  • 79local governments, 15 cities and 64 rural municipalities, since the 2017 administrative reformSource: Ministry of Finance
                                  • 101members of the Riigikogu, Estonia’s parliament, elected for four yearsSource: Riigikogu
                                  • 2005the year Estonians could first vote online, in the local electionsSource: State Electoral Office
                                  • 1 Januarythe start of the budget year for the state and local governments, which matches the calendar yearSource: Riigi Teataja (budget laws)

                                  Organisations named on this page are examples that describe the sector. They are not our clients, and naming them doesn’t mean they endorse us.

                                  Quick answers

                                  What merchandise do municipalities and public bodies order?
                                  Lanyards and ID, tote bags, pens and notebooks for public consultations, hi-vis for field teams, reflectors for the dark season and campaign giveaways such as water bottles, caps and umbrellas. The sector ladder shows what each tier usually orders.
                                  Which public bodies is this page for?
                                  Every tier of the public sector: from city districts and villages to municipalities, ministries, agencies, the Riigikogu, courts, the Defence Forces and international bodies. Rescue, police and ambulance services are on our Healthcare & Emergency page. The organisations named here are examples, not our clients.

                                  Public event kit builder

                                  Build it once for the team, then multiply it by the public.

                                  Start from a ready-made kit for a public event, a staff welcome, a public consultation or an outdoor team, or tap items to build your own. Set how many people it’s for and we’ll do the maths, then copy the list into your quote request.

                                  Start from a kit
                                  Pick the items

                                  Your public sector kit

                                  Items per person: 5Total pieces: 125

                                  Paste the list into your quote request and we’ll price every item, with branding.

                                  Quick answers

                                  What should go in a public event giveaway pack?
                                  A tote bag, a pen, a notebook or leaflet holder, a water bottle and a cap for summer cover most public events. In the dark season, add a reflector that meets the applicable standard (check the product page). The event kit builder adds it up.
                                  How do we show value for money on merchandise?
                                  Choose useful items people keep, compare the cost per person, buy in sensible quantities and record why you chose them. A written quote with every line itemised helps with audit and procurement records.

                                  The civic year

                                  National days, elections and events, planned within the rules.

                                  Public bodies plan around the budget year, elections, national days such as 24 February and 20 August, and the events season. Pick a month to see what’s coming, with an order-by date for each, so your kit arrives on time and within procurement rules.

                                  0

                                  Next up

                                  1. January

                                    No fixed dates this month. It’s a good time to reorder the basics, check sizes for new starters and plan the next campaign.

                                  2. February

                                    No fixed dates this month. It’s a good time to reorder the basics, check sizes for new starters and plan the next campaign.

                                  3. March

                                    • Mar

                                      Riigikogu elections

                                      Held on the first Sunday of March every four years, next on 7 March 2027, with lanyards and ID for polling station staff and count teams. Check pre-election rules first.

                                    • April

                                      • 23 Apr

                                        Veterans’ Day

                                        23 April is a flag day honouring Estonia’s veterans, with the hepatica flower (sinilill) as its symbol and events run by the Defence Forces, the Defence League and municipalities.

                                      • May

                                        • 9 May

                                          Europe Day

                                          On 9 May public bodies, schools and libraries mark Europe Day with open days, quizzes and events, a good moment for tote bags and giveaways.

                                        • June

                                          • 23 Jun

                                            Victory Day

                                            23 June is a public holiday: the Defence League organises the Victory Day parade, held in a different town from year to year, and the victory fire is carried to every county.

                                          • July

                                            • Jul

                                              Summer events and town days

                                              Town and parish days, summer festivals and August highlights such as the Arvamusfestival opinion festival in Paide and 20 August, Restoration of Independence Day, need visible staff kit and family giveaways.

                                            • August

                                              No fixed dates this month. It’s a good time to reorder the basics, check sizes for new starters and plan the next campaign.

                                            • September

                                              • 16 Sep

                                                European Mobility Week

                                                From 16 to 22 September municipalities and transport bodies run car-free days and walking and cycling campaigns, with reflectors, bottles and tote bags.

                                              • October

                                                • Oct

                                                  Library days

                                                  Nationwide library days, usually in the second half of October, are a good moment for tote bags, bookmarks and reading challenges.

                                                • November

                                                  • Nov

                                                    Reflector season

                                                    As the days darken, municipalities, schools and road-safety teams hand out reflectors: under Estonia’s Traffic Act, pedestrians must wear a reflector or use a light in the dark or in poor visibility. Choose reflectors that meet the applicable standard.

                                                    • 26 Nov

                                                      Citizen’s Day

                                                      On 26 November ministries and municipalities thank active citizens and volunteers with recognition events and small gifts.

                                                    • December

                                                      • Dec

                                                        Christmas markets and year-end

                                                        Tree lightings, Christmas markets and winter events from late November, plus thank-you gifts for staff and volunteers. The budget year ends on 31 December, so plan deliveries and invoices in good time.

                                                      Dates are typical and can move from year to year, so check each organiser’s own calendar. Order-by dates allow about five weeks from brief to delivery, in line with our planner.

                                                      Quick answers

                                                      When should we order kit for summer events?
                                                      Aim to send your brief about five weeks before the event, and earlier if several people need to approve it. The civic year gives an order-by date for each moment.
                                                      What is the pre-election period?
                                                      The weeks before an election, such as the Riigikogu elections in March or local council elections in October, when public bodies take extra care that their communication and resources can’t be seen as supporting a candidate or party. Check your own organisation’s guidance before launching campaign merchandise.

                                                      Buyer’s guide

                                                      Spend public money wisely, and in the right language.

                                                      Public sector merchandise has to show value for money, follow procurement and language rules and speak to everyone. Here’s what public bodies in Estonia check before they order, plus a brief builder that turns your answers into a request we can quote.

                                                      What to check before you order

                                                      01Buy through the right route
                                                      Your organisation’s internal procurement rules (hankekord) and the Public Procurement Act (riigihangete seadus) set how many price offers you need and when a procurement must be run in the public procurement register. Tell us your route and we’ll provide a written, itemised quote to match. If you need a supplier who is party to a specific framework agreement, ask us and we’ll tell you honestly whether we are.
                                                      02Follow the Language Act
                                                      Estonian is the state language, and the Language Act requires public signs, notices and outdoor advertising to be in Estonian. A translation can be added, with the Estonian text first and no less visible. We can set bilingual or trilingual layouts, and you’ll check every word on the free proof.
                                                      03Mind the pre-election period
                                                      Before elections, public bodies take care that their communication and resources can’t be seen as campaigning. Plan campaign merchandise around the pre-election weeks, and check with your communications or legal team if a launch falls close to election day.
                                                      04Show value for public money
                                                      Choose items people keep and use, such as tote bags, water bottles, pens and notebooks, and compare the cost per person, not just the total. The event kit builder helps you plan quantities.
                                                      05Make public messages accessible
                                                      Public information should be clear for everyone. Use large, plain text, strong colour contrast and short messages, and add a web address or QR code for the detail.
                                                      06Plan for campaigns and events
                                                      Campaigns, consultations and events often run on fixed dates. Allow about five weeks from brief to delivery, and more if your approval process has several steps.

                                                      Build your brief

                                                      Who is it for?
                                                      Languages on the kit
                                                      Delivery
                                                      Budget per person

                                                      Your brief

                                                      Paste the brief into your quote request and we’ll come back with options, a free mock-up and one quote in euros, excl. VAT.

                                                      Words you’ll hear

                                                      Public Procurement Act
                                                      The Estonian law (riigihangete seadus) that sets how public bodies buy goods, services and works, including the thresholds above which a formal procurement is required.
                                                      Framework agreement
                                                      A pre-agreed arrangement with one or more suppliers that a public body can order from without running a full procurement each time.
                                                      Green public procurement
                                                      Procurement that weighs environmental impact as well as price, for example durability, materials or packaging.
                                                      Pre-election period
                                                      The weeks before an election when public bodies take extra care that their communication can’t be seen to favour a candidate or party.
                                                      Language Act
                                                      The law (keeleseadus) that makes Estonian the language of public information such as signs, notices and outdoor advertising, with translations allowed alongside.
                                                      Language Board
                                                      Keeleamet, the state agency that supervises how the Language Act is followed and advises on language use.
                                                      Local government association
                                                      A body that brings several municipalities together, such as a county association or the national Association of Estonian Cities and Rural Municipalities, to work on shared projects.
                                                      Internal procurement rules
                                                      A public body’s own procurement rules (hankekord), which set how smaller purchases below the legal thresholds are made, for example how many price offers to collect.

                                                      Quick answers

                                                      Does the Language Act apply to merchandise?
                                                      It can. The Language Act requires public signs, notices and outdoor advertising to be in Estonian, with any translation placed after the Estonian text and no more prominent than it. Whether a given campaign item counts as public information is for your organisation to judge, so check your own guidance or the Language Board’s advice, and we’ll set the layout to suit.
                                                      Can you produce items in Estonian and Russian, or in three languages?
                                                      Yes. We set Estonian, Russian and English wording exactly as you supply it, including õ, ä, ö, ü, š, ž and Cyrillic, and you’ll check every word on the free proof. If your communications team has already approved the translations, send them and we’ll use them.

                                                      Ask us anything

                                                      Your questions, answered straight.

                                                      What municipalities, ministries, agencies and other public bodies ask before ordering merchandise, answered by the people who run the orders. Search, or tap a question and we’ll answer it.

                                                      Hello! Ask us anything about merchandise for municipalities and public bodies. Here are the questions public sector teams typically ask.

                                                      Can your quote serve as a price offer in our procurement?
                                                      Yes. Every order starts with one written quote in euros, excl. VAT, itemised with quantities, branding and delivery, which you can use as a price offer in your procurement process. If your purchase falls under a framework agreement or a procurement in the public procurement register, ask and we’ll tell you honestly whether we’re able to take part.
                                                      Does Estonian lead on bilingual items?
                                                      Yes. We can lay out bilingual items with the Estonian text first and at least as visible as the translation, in line with the Language Act. Send us your approved wording, and you’ll check every word on the free proof.
                                                      Can items carry campaign or public health messages?
                                                      Yes. We print the wording and artwork you approve, such as a campaign message, a helpline or a QR code. Your organisation is responsible for checking that public health or campaign wording is accurate and approved.
                                                      We hand out items to residents. Who is responsible for product safety?
                                                      The manufacturer. Products given to the public must be safe under the EU General Product Safety Regulation (EU) 2023/988, with the maker identified and any warnings supplied. Compliance is the manufacturer’s responsibility; we make sure our suppliers meet EU rules and can ask the supplier for its documentation for your files.
                                                      Can we see a proof or sample first?
                                                      Yes. A digital mock-up of your logo on each product comes free with your quote. For bigger orders we can arrange samples: a blank product to check the size and feel, or a branded pre-production sample once the artwork is agreed. Some samples are free and some carry a cost, which we tell you up front. Nothing is made until you approve the final proof in writing.
                                                      Can one order go to municipal offices, depots and event sites?
                                                      Yes. We can deliver to one address or split the order across municipal offices, depots, libraries or event sites. Send us opening hours and a named contact for each site.
                                                      How long does the whole process take?
                                                      Plan on around 7 to 14 working days of production once your proof is approved in writing and payment has been received, or payment terms have been agreed on a credit account. Delivery comes on top: allow at least about 5 working days after dispatch, and a little longer to the Estonian islands and remote addresses, which we check for each order. Every date is an estimate until we confirm it in writing.
                                                      What makes up the price, and how do we pay?
                                                      Every order is quoted individually: the price depends on the product, the branding method, the number of colours or positions, the quantity and the delivery. Quotes are in euros, excl. VAT, with the VAT treatment stated: Estonian VAT at 24 % for deliveries in Estonia. Any set-up is shown openly. Your contract and invoice are with Swish and Click OÜ (registry code 17301303, VAT number EE102889941). Pay a pro forma invoice by bank transfer before production or, once approved, buy on agreed payment terms with a credit account.
                                                      We need items for Independence Day on 24 February. When should we order?
                                                      We’re closed from the end of Friday 18 December 2026 and reopen on Monday 4 January 2027. Production takes around 7 to 14 working days after written proof approval and payment, plus at least about 5 for delivery, so a proof approved in early January usually leaves time. Every date is an estimate until we confirm it in writing.
                                                      Can items reach Kihnu, Ruhnu or Vormsi?
                                                      Yes. We deliver across Estonia, the islands included, and to all EU countries. Small islands depend on ferry or flight connections, so delivery there can take longer and cost more; we check each address when we quote. Allow extra days in winter, when ice and weather can affect crossings.

                                                      Still have a question?

                                                      Email info@swishandclick.eu or send your brief through our quote request page. A real person replies, usually within one working day.

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                                                        Kit for the way your sector works.

                                                        Clear messages and clear unit prices.

                                                        Every sector buys differently. Pick yours to see kit chosen around how your teams work, then send us your sites, quantities and dates for one clear quote in euros.

                                                        Tell us how your teams work.

                                                        Tell us the products, quantities, delivery addresses and date: we reply with a written quote and the timing that goes with it.

                                                        Frequently asked questions

                                                        See all FAQs
                                                        Do you have products for my sector?

                                                        Yes: we group products for twelve sectors, from charities and universities to healthcare, construction and logistics. If your sector is not listed, tell us what your teams do and we’ll suggest a kit.

                                                        Can you work with our purchase order and procurement process?

                                                        Yes. Our quotes show a clear unit price for every line, and we’re happy to complete your new-supplier forms. Approved organisations can also buy on a credit account against a purchase order.

                                                        Can you deliver to several sites at once?

                                                        Yes. One order can be split across many addresses in Estonia and other EU countries, from head office to depots, hospital wards or campuses, each with its own recipient, contact details and requested date.

                                                        Can you match our uniform colours across products?

                                                        We match colours as closely as each product and branding method allows, using your Pantone references, and the proof shows the result before production.

                                                        How do I get a quote?

                                                        Send us the products you have in mind, the quantities, your logo, the delivery addresses and the date you need them by, using our quote form or by email. We reply with a written quote in euros and the timing that goes with it.

                                                        Will I see my logo on the product before you make it?

                                                        Yes. We send a digital proof showing your logo on the product, with its position, size and colours. Nothing goes into production until you approve it in writing.

                                                        How long does it take?

                                                        Standard catalogue items take about 7 to 14 working days to make after proof approval and payment. Faster production may be possible on selected items: just ask. Delivery then usually takes at least about 5 working days, longer to islands and remote addresses. Every date is an estimate, not a guarantee.

                                                        Where do you deliver?

                                                        Anywhere in Estonia and across the EU, to one address or many: offices, sites, events and home addresses. Deliveries to the islands and remote areas can take longer, and we allow for that in the quote. See delivery in Estonia.

                                                        Are prices shown with or without VAT?

                                                        Our quotes are in euros and show prices excluding VAT, with the VAT treatment stated. Every delivery within Estonia carries Estonian VAT at 24%, whoever the buyer is. The reverse charge applies only when the goods are delivered to a business in its own EU country outside Estonia and that business has a VAT number valid in VIES.

                                                        How do I pay?

                                                        Pay the pro forma invoice by bank transfer, and production starts once payment clears. Approved organisations can also apply for a credit account with agreed payment terms and pay against a purchase order.