Branded uniforms & merchandise for hospitality

Uniforms for the new season, keepsakes for every guest.

Aprons and polo shirts for the kitchen and the floor, reusable cups for the festival bar, bottle openers for the summer terrace and gifts guests take home, for pubs, hotels and spas, cafés, holiday villages and caterers. For openings, new menus and the start of the season. Sourced through our vetted network of European and international suppliers and delivered across Estonia and Europe.

Choose your sector

  • Quoted in euros, excl. VAT
  • A proof before production
  • Delivered across Estonia and Europe

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  • Aprons
  • Polo shirts
  • Bottle openers
  • Keyrings

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Kit forPubs & taverns

Kit for the bar, the summer terrace and quiz night.

  • Aprons
  • Polo shirts
  • Bottle openers
  • Keyrings

Popular for Terrace season, new menus, Christmas parties

Request a quote for this kit

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    Hospitality & catering merchandise

    Every pub, plate and pillow, served with your name on it.

    Branded uniform, front-of-house kit and guest giveaways for pubs, restaurants, cafés, bars, hotels, holiday centres, caterers, venues and attractions in Estonia, from a single coffee cart to a national chain. Pick a part of the sector below to see what it does, what it usually orders and when, from aprons and polo shirts to reusable cups, bottle openers and tote bags guests take home. Every order comes with a free mock-up, a proof before production and one quote in euros, excl. VAT.

    Tap a sector to see what it needs

    Also for

    • Hotel bars and lounges
    • Golf club restaurants
    • Cinemas and bowling
    • Ice cream parlours
    • Takeaways and delivery kitchens
    • School catering teams
    • Airport, port and ferry catering
    • Cookery schools
    • Manor house hotels and restaurants
    • Museum and arts centre cafés
    • Escape rooms and leisure venues
    • Ski centres and ice rinks
    • Sauna centres
    • Pop-up restaurants

    Eat and drink

    Pubs and taverns

    What they do

    From roadside taverns to Old Town pubs in Tallinn and Tartu, pubs need hard-wearing bar uniform, branded aprons and giveaways such as bottle openers for regulars.

    What they order

      When they order

      Christmas, summer terraces, big sporting events.

      Eat and drink

      Restaurants

      What they do

      Independent restaurants and restaurant groups dress front-of-house and kitchen teams to match the room, with aprons, shirts and polos that cope with heat, spills and daily washing.

      What they order

        When they order

        New menus, Valentine’s Day, Christmas.

        Eat and drink

        Cafés and coffee shops

        What they do

        Cafés, coffee bars and coffee chains brand everything from aprons and caps to reusable cups that customers bring back.

        What they order

          When they order

          New openings, loyalty launches, autumn menus.

          Eat and drink

          Bars, clubs and music venues

          What they do

          Bars, nightclubs and music venues want bold staff T-shirts, caps and event merchandise that look good under the lights and sell at the merch stand.

          What they order

            When they order

            Gig and festival season, New Year’s Eve.

            Stay

            Hotels and guesthouses

            What they do

            Hotels and guesthouses, from boutique stays in Tallinn’s Old Town to family-run guesthouses across Estonia, need smart reception wear, housekeeping polos and welcome gifts for guests.

            What they order

              When they order

              Summer season, Christmas and New Year.

              Stay

              Holiday centres, farm stays and campsites

              What they do

              Holiday centres, farm stays, glamping sites and campsites need outdoor staff layers and guest giveaways such as tote bags, picnic items and children’s toys for the summer season.

              What they order

                When they order

                The summer season, May to September.

                Stay

                Hostels and serviced apartments

                What they do

                Hostels, serviced apartments and aparthotels welcome guests from all over the world, with key cards on lanyards, tote bags and branded mugs in the room.

                What they order

                  When they order

                  Summer peak, the start of the academic year.

                  Events and catering

                  Contract and event caterers

                  What they do

                  Contract caterers and event caterers of every size run kitchens in offices, schools, hospitals and at events, so one uniform standard across sites matters.

                  What they order

                    When they order

                    New contracts, company summer days, Christmas parties.

                    Events and catering

                    Wedding and conference venues

                    What they do

                    Wedding venues, manor houses, conference centres and event spaces host guests all year round, with smart staff uniform, delegate lanyards and favours for the tables.

                    What they order

                      When they order

                      Wedding season in summer, conference season in autumn.

                      Events and catering

                      Staff restaurants and canteens

                      What they do

                      Workplace canteens, staff restaurants and hospital and university catering teams feed people every day, in practical, washable uniform with clear name badges.

                      What they order

                        When they order

                        New contracts, the new school year.

                        Leisure, food and attractions

                        Visitor attractions and adventure parks

                        What they do

                        Adventure parks, zoos, museum cafés and visitor attractions dress large seasonal teams and sell or give away branded items in the gift shop.

                        What they order

                          When they order

                          Summer season, school holidays, Christmas.

                          Leisure, food and attractions

                          Spas and leisure hotels

                          What they do

                          Spa hotels and leisure resorts, from Pärnu and Haapsalu to Saaremaa, choose soft towels, calm, quality branding and retail items for treatment rooms, pools and the spa shop.

                          What they order

                            When they order

                            Christmas gift season, school holidays, Mother’s Day.

                            Leisure, food and attractions

                            Food trucks and street food

                            What they do

                            Food trucks, street food traders and market stalls work small, busy spaces, so a branded apron, a cap and reusable cups make the stall stand out.

                            What they order

                              When they order

                              The festival and fair season, Christmas markets.

                              Leisure, food and attractions

                              Bakeries, delis and farm shops

                              What they do

                              Bakeries, delis, farm shops and butchers wear their trade with branded aprons and caps, and send customers home with tote bags.

                              What they order

                                When they order

                                Christmas, Easter, local food festivals.

                                At a glance

                                • 3.7mtourists stayed in Estonian accommodation establishments in 2025Source: Statistics Estonia
                                • 6.7mnights spent in Estonian accommodation establishments in 2025Source: Statistics Estonia
                                • 77%of accommodated tourists in 2025 were travelling on holidaySource: Statistics Estonia
                                • PTAthe Estonian Agriculture and Food Board, which supervises food safety, including in restaurants and cateringSource: Põllumajandus- ja Toiduamet

                                Organisations named on this page are examples that describe the sector. They are not our clients, and naming them doesn’t mean they endorse us.

                                Quick answers

                                What merchandise do hospitality businesses order?
                                Aprons, polo shirts, shirts, T-shirts and caps for staff, plus reusable cups, mugs, bottle openers, tote bags and umbrellas for guests. The sector explorer shows what each kind of venue usually orders.
                                Which venues is this page for?
                                Pubs and taverns, restaurants, cafés, bars and music venues, hotels and guesthouses, holiday centres, hostels, caterers, wedding and conference venues, canteens, attractions, spas, food trucks, bakeries and farm shops, and more in the ‘also for’ list. The organisations named on this page are examples, not our clients.

                                Venue kit builder

                                Dress the team, then send guests home with something good.

                                Start from a ready-made kit for front of house, kitchen and bar, guest giveaways or a staff welcome, or tap items to build your own. Set how many people it’s for and we’ll do the maths, then copy the list into your quote request.

                                Start from a kit
                                Pick the items

                                Your venue kit

                                Items per person: 3Total pieces: 75

                                Paste the list into your quote request and we’ll price every item, with branding.

                                Quick answers

                                What should front-of-house staff wear?
                                A smart shirt or polo in your colours, dark trousers, an apron where food is served and a name badge. The venue kit builder adds it up for the team.
                                How many aprons does each person need?
                                Many venues allow at least two or three aprons per person so there’s always a clean one. Chefs and kitchen assistants may need more.

                                The hospitality year

                                From Valentine’s to New Year’s Eve, the busy nights are planned early.

                                Hospitality lives by the calendar: celebrations, seasons, public holidays and the Christmas rush. Pick a month to see what’s coming, with an order-by date for each, so new uniform and giveaways land before the busiest nights.

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                                Next up

                                1. January

                                  • Jan

                                    New year, new team

                                    January is a good time to recruit, refresh uniform and plan the year’s menus and events, and to prepare stand kit for the Tourest tourism fair, usually held in Tallinn in February.

                                  • February

                                    • 14 Feb

                                      Valentine’s Day (sõbrapäev)

                                      On 14 February restaurants, cafés and bars fill with friends and couples, a good moment for table favours and staff in fresh uniform.

                                    • March

                                      • 8 Mar

                                        International Women’s Day

                                        On 8 March many cafés and restaurants see extra lunch and dinner bookings, flowers and small gifts, one of the busiest days of early spring.

                                      • April

                                        • Apr

                                          Easter and the start of the season

                                          Easter, in late March or April, opens the spring season for spa hotels, holiday centres and coastal venues, with seasonal staff to kit out before summer.

                                        • May

                                          • May

                                            Terraces, Mother’s Day and weddings

                                            Terraces open in May, Mother’s Day on the second Sunday is a favourite day for family lunches, and the wedding season begins, so smart uniform and outdoor kit both matter.

                                          • June

                                            • Jun

                                              Jaanipäev and summer festivals

                                              Jaanipäev (Midsummer, 24 June), white nights and summer festivals fill terraces and festival bars, with staff T-shirts, caps and reusable cups for long, light days.

                                            • July

                                              No fixed dates this month. It’s a good time to reorder the basics, check sizes for new starters and plan the next campaign.

                                            • August

                                              • Aug

                                                Summer peak and company summer days

                                                July and August are the peak for campsites, holiday centres and attractions, and many hotels and spas host company summer days, so plan guest giveaways and spare uniform.

                                              • September

                                                • Sep

                                                  Conference season

                                                  Conference venues and hotels host the autumn events season, with delegate lanyards and notebooks.

                                                • October

                                                  • 31 Oct

                                                    School holidays and Halloween

                                                    The autumn school holidays, usually in the second half of October, keep spa hotels and family venues busy, and Halloween on 31 October brings themed nights and giveaways for children.

                                                  • November

                                                    • Nov

                                                      Christmas party season

                                                      November and December are the season of company Christmas parties, with restaurants, hotels and venues fully booked, so order Christmas uniform and party kit early.

                                                    • December

                                                      • Dec

                                                        Christmas and New Year’s Eve

                                                        Gift vouchers, festive giveaways and staff thank-yous see the year out.

                                                      Dates are typical and can move from year to year, so check each organiser’s own calendar. Order-by dates allow about five weeks from brief to delivery, in line with our planner.

                                                      Quick answers

                                                      When should we order for the Christmas season?
                                                      Aim to send your brief by mid-October so uniform and giveaways arrive before the November and December rush. The hospitality year gives an order-by date for each moment.
                                                      When is Mother’s Day in Estonia?
                                                      In Estonia, Mother’s Day (emadepäev) is on the second Sunday of May, so the date moves each year. Allow about five weeks for branded table favours or staff kit.

                                                      Buyer’s guide

                                                      Uniform that survives the rush, and giveaways guests keep.

                                                      Hospitality uniform takes heat, spills and daily washing, and teams change with the seasons. Here’s what pubs, restaurants, hotels and caterers in Estonia check before they order, plus a brief builder that turns your answers into a request we can quote.

                                                      What to check before you order

                                                      01Choose fabrics for heat, spills and washing
                                                      Kitchens and bars are hot and busy. Choose breathable polos and T-shirts, durable aprons and fabrics that wash well, and check the care label on each product page.
                                                      02Match colours to the venue and hide the stains
                                                      Darker colours, patterns and two-tone aprons hide everyday marks, while the venue’s own colours tie the team to the brand. Embroidery usually lasts well on aprons and polos.
                                                      03Help guests know who to ask
                                                      Front-of-house staff should be easy to spot. A different colour for shift leaders, a name badge and a logo on the chest help guests find the right person fast.
                                                      04Plan for seasonal staff
                                                      Holiday centres, attractions and summer venues take on seasonal teams. Order a size run with spares and plan a reorder before the summer peak. The venue kit builder multiplies your kit by headcount.
                                                      05Choose giveaways guests take home
                                                      Useful items travel furthest: bottle openers, reusable cups, tote bags and umbrellas. We supply accessories and drinkware, not drinks.
                                                      06Plan Estonian, Russian or multilingual wording
                                                      Hotels, restaurants and cafés in Estonia often welcome guests in several languages. We set Estonian, Russian, English or multilingual wording on uniform and giveaways exactly as you supply it, including õ, ä, ö, ü, š, ž and Cyrillic, and you’ll check it on the free proof.

                                                      Build your brief

                                                      Who is it for?
                                                      Languages on the kit
                                                      Delivery
                                                      Budget per person

                                                      Your brief

                                                      Paste the brief into your quote request and we’ll come back with options, a free mock-up and one quote in euros.

                                                      Words you’ll hear

                                                      Front of house
                                                      The parts of a venue guests see, and the staff who work there, such as reception, servers and bar staff.
                                                      Back of house
                                                      The parts of a venue guests don’t see, such as the kitchen, stores and service rooms, and the teams who work there.
                                                      Covers
                                                      The number of guests a restaurant serves, used to plan staffing and stock.
                                                      HACCP
                                                      Hazard analysis and critical control points: the internationally used food safety method on which food businesses in the EU base their own checks.
                                                      Kitchen assistant
                                                      The member of the kitchen team who washes up, helps with prep and keeps the kitchen running.
                                                      Tips
                                                      Money guests leave for good service; each venue decides how it’s shared among staff.
                                                      Activity licence
                                                      Before starting, a food business either notifies the Estonian Agriculture and Food Board (PTA) or obtains an activity licence from it; which one applies depends on the activity.
                                                      14 allergens
                                                      Regulation (EU) No 1169/2011 on food information lists 14 allergens that must be declared, including for food served in restaurants and cafés.

                                                      Quick answers

                                                      What is HACCP?
                                                      HACCP (hazard analysis and critical control points) is the food safety method that food businesses base their own checks on: hazards are identified, critical points are monitored and the results are recorded. In Estonia, food safety is supervised by the Agriculture and Food Board (PTA).
                                                      Can we have merchandise in Estonian and Russian, or in several languages?
                                                      Yes. We set Estonian, Russian, English or multilingual wording on uniform and giveaways exactly as you supply it, including õ, ä, ö, ü, š, ž and Cyrillic, and you’ll check the wording on the free proof. If you already have approved translations, send them and we’ll use them.

                                                      Ask us anything

                                                      Your questions, answered straight.

                                                      What pubs, restaurants, cafés, hotels and caterers in Estonia usually ask us, answered by the people who run the orders. Search, or tap a question and we’ll answer it.

                                                      Hello! Ask us anything about uniform and merchandise for pubs, restaurants, hotels and venues. Here’s what hospitality teams in Estonia usually ask.

                                                      Will embroidery on aprons and polos survive daily washing?
                                                      Yes. Embroidery is a popular choice for aprons, polos and shirts because it lasts through daily washing. You’ll see the logo size and position on the free mock-up first.
                                                      We hire seasonal staff every summer. Can you kit them out?
                                                      Yes. Send us your expected headcount and sizes and we’ll quote a size run with spares. Allow about five weeks from brief to delivery, and plan a reorder before the summer peak.
                                                      We open for summer in Pärnu, Kuressaare or Haapsalu. Will kit arrive before the season?
                                                      Yes. We deliver across Estonia, the islands included, and to all EU countries; Saaremaa and other island addresses can take a little longer, which we check for each order. One order can be split between your Tallinn base and seasonal venues. Allow around 7 to 14 working days of production plus delivery, and mind the public holidays on 23 and 24 June.
                                                      Can items carry our Wi-Fi details or a QR code?
                                                      Yes. We can add a QR code, a web address or a short message alongside your logo, and you’ll check it on the proof. Test the QR code before you approve.
                                                      Can branded mugs serve guests?
                                                      Yes, where the product is made for food and drink. Mugs, glasses and reusable cups that touch food fall under the EU food-contact rules (Regulation (EC) No 1935/2004). Compliance is the manufacturer’s responsibility; we make sure our suppliers meet EU rules and can ask the supplier for its documentation. Check dishwasher use on each product page.
                                                      We’re dropping single-use cups on our terrace. Do reusable cups work?
                                                      Yes. The EU single-use plastics rules (Directive (EU) 2019/904) aim to cut throwaway cups, and branded reusable cups suit terraces, summer festivals and Jaanipäev events. Tell us the volume, the number of guests and whether you run a deposit, and we’ll suggest cups to match; dishwasher use is on each product page.
                                                      How soon can the kit arrive?
                                                      Plan on around 7 to 14 working days of production once your proof is approved and payment has been received (approved credit-account customers pay on their agreed terms). Custom-made items take 4 weeks or more. Delivery comes on top: allow at least about 5 working days after dispatch, and longer for the Estonian islands and remote addresses. Every date is an estimate until we confirm it in writing.
                                                      How is the price calculated, and how do we pay?
                                                      Every order is quoted individually: the price depends on the product, the branding method, the number of colours or positions, the quantity and the delivery. Quotes are in euros, excl. VAT, with the VAT treatment stated (Estonian VAT at 24% for deliveries in Estonia), and any set-up is shown openly. Your contract and invoice are with Swish and Click OÜ, registry code 17301303, VAT number EE102889941. Pay a pro forma invoice by bank transfer before production, or buy on agreed payment terms with a credit account for approved business customers.
                                                      Can you supply the wine, beer or spirits too?
                                                      No. We supply bar and drink accessories such as bottle openers, corkscrews, glassware and reusable cups, not the drinks themselves.
                                                      Is a small first order possible?
                                                      There’s no fixed minimum: we quote small runs too. Each branding method has a practical minimum, because a set-up costs the same whether it’s spread over ten items or a thousand, so very small runs cost more per item. Tell us your numbers and we’ll suggest the method that makes them work.

                                                      Still have a question?

                                                      Email info@swishandclick.eu or send a quote request. A real person replies, usually within one working day.

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                                                        Kit for the way your sector works.

                                                        Uniforms for the team, keepsakes for the guests.

                                                        Every sector buys differently. Pick yours to see kit chosen around how your teams work, then send us your sites, quantities and dates for one clear quote in euros.

                                                        Tell us how your teams work.

                                                        Tell us the products, quantities, delivery addresses and date: we reply with a written quote and the timing that goes with it.

                                                        Frequently asked questions

                                                        See all FAQs
                                                        Do you have products for my sector?

                                                        Yes: we group products for twelve sectors, from charities and universities to healthcare, construction and logistics. If your sector is not listed, tell us what your teams do and we’ll suggest a kit.

                                                        Can you work with our purchase order and procurement process?

                                                        Yes. Our quotes show a clear unit price for every line, and we’re happy to complete your new-supplier forms. Approved organisations can also buy on a credit account against a purchase order.

                                                        Can you deliver to several sites at once?

                                                        Yes. One order can be split across many addresses in Estonia and other EU countries, from head office to depots, hospital wards or campuses, each with its own recipient, contact details and requested date.

                                                        Can you match our uniform colours across products?

                                                        We match colours as closely as each product and branding method allows, using your Pantone references, and the proof shows the result before production.

                                                        How do I get a quote?

                                                        Send us the products you have in mind, the quantities, your logo, the delivery addresses and the date you need them by, using our quote form or by email. We reply with a written quote in euros and the timing that goes with it.

                                                        Will I see my logo on the product before you make it?

                                                        Yes. We send a digital proof showing your logo on the product, with its position, size and colours. Nothing goes into production until you approve it in writing.

                                                        How long does it take?

                                                        Standard catalogue items take about 7 to 14 working days to make after proof approval and payment. Faster production may be possible on selected items: just ask. Delivery then usually takes at least about 5 working days, longer to islands and remote addresses. Every date is an estimate, not a guarantee.

                                                        Where do you deliver?

                                                        Anywhere in Estonia and across the EU, to one address or many: offices, sites, events and home addresses. Deliveries to the islands and remote areas can take longer, and we allow for that in the quote. See delivery in Estonia.

                                                        Are prices shown with or without VAT?

                                                        Our quotes are in euros and show prices excluding VAT, with the VAT treatment stated. Every delivery within Estonia carries Estonian VAT at 24%, whoever the buyer is. The reverse charge applies only when the goods are delivered to a business in its own EU country outside Estonia and that business has a VAT number valid in VIES.

                                                        How do I pay?

                                                        Pay the pro forma invoice by bank transfer, and production starts once payment clears. Approved organisations can also apply for a credit account with agreed payment terms and pay against a purchase order.